JJ Ruescas is driven by **curiosity**, a **lifelong learner,** and a promoter of **Kaizen** or continuous improvement.

JJ started his career in the world of technology, where he led teams on several continents, guiding them to reach high performance.

One day he made a promise to himself: Not to finish a single day without learning something new for at least 10 minutes.

Thanks to that, he immersed himself in topics such as Productivity, Neuroscience, Psychology, Optimal Breathing, Nutrition, Cloud Technologies, etc, etc, etc. In itself, he became his own guinea pig with the goal of personal optimization.

Thanks to that, JJ is currently a High Performance and Results Coach for Startup Founders, and C-Level Executives of important companies in LATAM, and the US.

As part of his personal mission to Optimize every human, 1% every day, he created the platform [**Optimizing me**](http://www.jjruescas.com/) and the Podcast with the same name, where he regularly has conversations with leaders from different industries and areas of human development to extract insights that the audience benefits from.